The Best 9 Countries for International Expansion in 2024

Posted on 31 January 2024 by IRIS FMP


International expansion offers substantial benefits for ambitious businesses: it opens doors to new markets, diverse customer bases, and fresh collaborations. Whether you’re a startup looking to explore new opportunities, or an established organization aiming to boost its global reach, international expansion is a strategic approach that can help achieve long-term goals.

Identifying the best countries to expand your business internationally that can support your growth plans can be a challenge. However, several countries stand out as prime destinations for international expansion in 2024.

What is international business expansion?

International business expansion is the process by which organizations from one market expand their operations into a foreign market or markets. The strategy can involve expansion into one country or several at a time, according to ambitions, targets, and needs.

There are many benefits and challenges involved with international expansion. While it provides businesses with access to new markets and fresh opportunities, there are also hurdles to overcome such as language barriers, currency, tax regulations, and local legislation specific to each country. As a result, managing an international workforce to ensure full compliance is met is undoubtedly complex, and failure to comply with local legislation can result in fines, penalties, lawsuits, and reputational damage for any business expanding on an international scale.

There are numerous reasons for international business expansion, including:

  • New revenue streams: Expanding into new overseas territories provides companies with access to new audiences and customers, which can help generate more sales.
  • Fresh investment opportunities: extending your business model into new countries can help attract new international investment in your company. Not only that, but you could also capitalize on opportunities that may not exist in the country where your company is based. Many global companies entice overseas businesses to their shores by offering incentives. For example, Ireland’s corporate tax rate of 12.5% is the second lowest in the European Union.
  • Diverse market benefits: Operating in new countries provides an element of financial safety for organizations. Therefore, if a company is experiencing a dip in sales in its domestic market, it can lean on profits generated in other countries or regions.
  • Access to bigger talent pools: International business expansion enables companies to employ local people fluent in a native language and from a diverse range of professional backgrounds. This local expertise and experience can be a huge advantage when dealing with a new customer base in an unfamiliar territory.
  • Less competition: Markets can become saturated with certain products, making it increasingly difficult to launch a new product or service. Expanding your business to new territories where there’s less competition offers new opportunities and a greater chance of success.
  • Greater global exposure: International business expansion allows you to break free from the shackles of a domestic market and establish your brand on a global level. This helps to attract new customers while enhancing your company reputation across borders and territories.

As you can see, there are many reasons for international expansion, but which countries provide the best opportunities in 2024? It’s time to find out.

Where are the best countries to expand your business internationally in 2024?

People in a meeting

The business landscape is constantly evolving and looks very different to what it did at the turn of the century. Nowadays, companies aren’t limited to local markets in the way they once were. In fact, many businesses and organizations view global expansion as a necessity for continued growth.

If taking that significant leap and expanding internationally is part of your growth plans, some countries offer greater opportunities and benefits than others. We’ve put together a list of the top 9 countries for international expansion in 2024.

1. Germany: European economic powerhouse

Germany remains a popular choice for international business expansion thanks to its strong, relatively stable economy, focus on technology and energy, and its strategic position within the European Union. While the German economy contracted in 2023, experts predict a slight recovery in 2024, and the country’s economy remains the largest in Europe, attracting businesses from all over the world. Germany is renowned for its innovation, manufacturing industry, highly skilled workforce, and preferential trade agreements, creating a favorable environment for businesses hoping to expand their global reach.

2. China: The eastern giant

The world’s second-largest economy behind the United States continues to present lucrative opportunities for businesses across multiple sectors and industries. China, with a population of 1.4 billion, boasts a huge workforce and an enormous consumer market aligned with an advanced industrial base. The Chinese government has also been attempting to lure businesses to its shores with a series of initiatives to open up its markets further and enhance its appeal as a global business destination. Even though China’s economy has yo-yoed in recent years and is predicted to slow to 4.5% in 2024, it remains a very attractive prospect for international business expansion. However, China’s labor laws and attitudes to human rights are often criticized, which may deter some companies from expanding their operations to its shores.

3. India: Fastest-growing economy

As the world’s fastest-growing major economy, India is a key player for international business expansion. In fact, India’s growth rate is almost twice the average of other emerging markets thanks to the government’s commitment to spending and a vast manufacturing industry. India’s burgeoning middle class coupled with recent economic reform has led many experts to predict real GDP growth in India to remain stable at 6.3% during 2024. The country’s diverse market, coupled with a young and tech-savvy workforce, has made India a fertile ground for businesses operating in wide range of industries from technology to consumer goods.

4. United Kingdom: The gateway to Europe

Despite its withdrawal from the European Union, the United Kingdom remains a vital international business hub and an attractive destination for expanding companies. The UK economy performed better than expected in 2023, and economists are forecasting modest growth of 0.5% in 2024 thanks to its strong manufacturing, retail, technology, banking, pharmaceutical, and construction industries. Due to its strategic location, English-speaking workforce, and access to nearby European markets, the United Kingdom continues to attract fresh investment from multinational businesses looking to establish a foothold in Europe.

5. Brazil: South American appeal

As the largest economy in South America, Brazil provides numerous opportunities for businesses seeking international expansion. The country sits on vast natural resources such as iron ore, tin, and copper, and offers opportunities in many industries including agriculture, energy, and technology. Not only that, but Brazil boasts a rapidly developing middle class and a large skilled workforce, while recent economic reforms have added to its appeal as an attractive business destination. Even though GDP growth in Brazil is expected to slow down to 2.26% in 2024, Brazil is expected to benefit from further international investment in the years ahead.

6. Singapore: Asian business hub

As the gateway to Asian economic markets, Singapore is a hotbed for multinational businesses looking to widen their global reach. Many organizations are drawn to Singapore because of its business-friendly environment, stable political climate, and supportive infrastructure. Finance, technology, manufacturing, and logistics remain at the forefront of Singapore’s chief industries, and experts are predicting a 2.5% rise in the country’s economic growth in 2024.

7. Australia: Antipodean stability

With its stable economy, advanced infrastructure, skilled workforce, and close proximity to Asia, Australia continues to be a favorable destination for businesses seeking international expansion. A wide range of successful industries exist in Australia including mining, finance, manufacturing, construction, tourism, and health and education. This makes Australia appealing to a variety of international businesses, and the country’s focus on research and development further supports industries in innovation and technology. Even though Australian GDP growth bottomed out at 0.9% in 2023, it is expected to lift by 1.6% throughout 2024, offering fresh opportunities for businesses.

8. United Arab Emirates: Middle Eastern oasis

As a bridge between east and west, the UAE has developed into a significant and dynamic business hub driven by e-commerce, tourism, construction, real estate, and other key industries. Once again, it’s predicted the UAE economy will experience an impressive 4.4% growth in 2024 due to many factors including government initiatives that support economic diversification. Thanks to its strategic location, a diverse and skilled expatriate population, and investment in innovation and technology, the UAE including the economic powerhouses of Dubai and Abu Dhabi remain popular choices for international expansion for any business looking to capitalize on the Middle Eastern market.

9. Mexico: Latin American lure

Mexico is a country whose central location and close proximity to the United States make it an ideal place for international expansion. Not only that, but a series of favorable trade agreements along with an expanding middle class has helped Mexico become a highly desirable country for globally minded businesses. Economists say the Mexico economy shows no sign of slowing up, with growth of between 2.5% and 3.5% expected in 2024 which is in line with 2023 growth rates. Mexico boasts a range of main industries and trades including automotive, aviation, aerospace, medical, textile, and manufacturing.

What are the next steps for identifying the best countries for international business in 2024?

international team, diversity of people working together

With so many opportunities across the world, it can be hard to pinpoint the best countries for your international business expansion plans. Before you reach a decision, it’s important to conduct thorough market research and speak to local experts before weighing up the benefits and disadvantages of each specific market.

All countries listed above offer a diverse range of opportunities. Yet they also have different languages, currencies, tax regulations, and labor laws that must be taken into account. Before you identify which markets best suit your needs, you should re-evaluate your business goals and what you’ll need to have in place to achieve your targets. Similarly, it’s important to estimate how much your international business expansion strategy will cost and weigh up whether setting up in a new country is an affordable option for you.

Are you looking for the best countries to expand your business internationally?

At IRIS FMP, our fully compliant international payroll and HR solutions have been powering global business expansion across continents and time zones for many years. Contact us today to find out how we can support your company’s growth strategy.